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Understanding the Hidden ROI of Digital Label Printing

Converters must assess market dynamics and evolving customer needs, potential new revenue opportunities, and operational considerations.

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By: Russell Weller

Head of Product – Digital Colour, Domino Printing Sciences

Many converters believe that digital printing technology is expensive. This misconception is often based on the higher initial investment for the technology and a belief that digital printing consumables are too expensive when compared with flexo or other analogue technologies. However, converters assessing the business case for their investment in digital printing on these metrics alone are missing a trick. While consumable cost is an important consideration, there are hidden costs associate...

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